OUR STORY

The Prelude…

By combining sophistication and innovation with energy, the GenerationNOW experience engulfs the senses. It is as visual as it is auditory, as exhilarating as it is heart-warming.  It positively breaks the mold of traditional DJ entertainment in the state of Minnesota, the Midwest, and beyond. The recipe is simple and effective: Take the very best DJs in the state, add in the most cutting-edge technology; and blast-off into the world of upscale, premiere events including weddings, corporate functions, arena productions and nightclubs.

The Road…

Started as a concept in 2005, GenerationNOW Entertainment is the brainchild of Nicholas Dircz (also known as DJ Mad Mardigan – The Official DJ of The Minnesota Timberwolves and Lynx). He began his journey to the present after his younger brother Elliot passed away tragically in a car accident in December of 2004. At the time, Nicholas was selling insurance while also practicing his DJ skills in his bedroom. The accident changed his life, and made him realize his true passion… Making people happy.

Nine months later, GenerationNOW’s own Ryan Kulka introduced Nicholas to his very first nightclub residency at Tiffanys Lounge in St. Paul, MN. After just a few weeks of rocking crowds there, he quit his insurance job and pursued his DJ career head-on. Within three months, DJ Mad Mardigan landed a coveted residency at The Imperial Room in downtown Minneapolis.

It was at The Imperial Room where Nicholas’ skills were noticed by the Game Presentation Manager of The Minnesota Timberwolves. A meeting was set in the spring of 2007, and before he knew it, Nicholas Dircz was their Official DJ. You can find him spinning records and pumping up thousands of fans at The Target Center in downtown Minneapolis every single home game for both The Timberwolves and The Lynx.

Being a staple in the DJ and event industry, Nicholas was able to befriend virtually every professional DJ in the city including Mister Black (Corey Nielsen – Spin, Aqua, Drink) and DJ Dudley D (Dustin Meyer — Tour DJ for Prince for 18 years). He began to develop an entertainment concept with his good friend and another fellow DJ, Devin Johnson. They decided to call it, “Generation NOW DJ Entertainment” and they formulated the foundation of the company that exists today.

During this time, Ryan Kulka was making a name for himself in both the professional music community, and in the world of the professional wedding DJ. In a matter of five years, Ryan has performed at over 130 wedding receptions and worked with an impressive list of clients.  He honed his skills to the point of perfection, and is now one of the most respected & requested wedding DJs in the area.  Ryan began searching for what was next in his career as an entertainer.

That answer came during a chance encounter with Nicholas Dircz at none other than Tiffanys Lounge. Fresh off the birth of his newborn son, Henry, he was also ready to begin the next phase of his entertainment path. The two arranged a meeting, and the concept of GenerationNOW was finally put into action.

The NOW…

Today, GenerationNOW Entertainment’s repertoire of clients all share a similar feeling… An event experience that blew their minds, and eclipsed their expectations. The future of entertainment is here; the future of entertainment is NOW.

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