Partnership Spotlight: Rethink Media
The two behind it all:
Will Connell (Content Strategist); Will focuses on the strategy and creative planning behind the content Rethink produces. He brings experience in social media, content marketing, and developing ideas that are designed to capture attention and build a brand online. Specific to GenerationNOW, Will helps develop concepts, plan content, identify opportunities, and make sure everything created has a purpose beyond simply looking good.
Jack Pouliot (Creative Director); Jack brings a background in wedding filmmaking, sports videography, commercial content, social media, and storytelling to Rethink Media. He leads the creative direction and video production side of GenerationNOW’s content, from developing the visual style and concepts to filming and editing. His focus is on creating content that feels cinematic and polished while still being engaging and native to social media.
Walkout song: “Moog City” — C418
Hot take: What social media trend can be put to rest? — “TikTok dances in general. Let’s just get rid of them all”.
Walkout song: “Big Rings” — Drake
Hot Take: What social media trend can be put to rest? — “The fake podcast clips. We know there’s no podcast.”
Rethink Media + GenerationNOW
Rethink Media is GenerationNOW’s creative content partner, combining video production and content strategy to help bring the GenerationNOW brand to life. From concept development and social media strategy to filming and editing, we work together to create engaging content that showcases the people, personality, and energy behind GenerationNOW.
Meet will the founder & creator
His inspiration to start Rethink Media was his deep passion for creating. “I loved creating content and then seeing the results driven from that”. He researched what was working. Combine that with planning, writing scripts, and continually learning from each video made and you have his blueprint. “Honestly, it all stemmed from wanting to help out other business owners and provide them with great results”.
When he’s not creating content you’ll find him
hanging out with friends & family
trying new restaurants
skiing or playing pickle ball
Meet Jack The Creator & Creative Director
He was doing video work already, separate from Will. Then they starting taking on projects together. “We realized we could combine our skills in storytelling and marketing to build something together”. These two together are what make Rethink what it is today.
When he’s not creating content you’ll find him
at the gym
watching the T-Wolves game
hanging out with friends & family
finding new foods with his fiancée Mandy, or walking their dog Millie
