GenNOW is The UofM Men’s Basketball *Official DJ Company*


GenerationNOW Entertainment is now The Official DJ Company of the University of Minnesota Men’s Basketball Team! This now makes Williams Arena the 6th major arena/stadium that we have rocked in the Twin Cities (This list includes: Target Center, Target Field, TCF Bank Stadium, The Xcel Energy Center, The Metrodome, and now Williams Arena).

Every single Gopher Men’s Basketball home game  features 1-2 GenNOW performers providing both musical direction during the game, AND turntablist DJ performances. Performers include: DJ Dudley DDJ Matty Matt, and occasionally DJ Mad Mardigan (for marquee games).

Check out the schedule <HERE> and make plans to come see our U of M Gophers take on the best collegiate players in the nation! Our DJ booth/music epicenter is located on the lower level in the middle of the student section.



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