Filtering by Category: blog

Schwan's USA CUP

We can’t believe all the fun we had at the Schwan’s USA Cup a couple weekends back! Teams from around the world come together at the Schwan’s USA Cup International Youth Soccer Tournament each year. It’s one of the biggest soccer tournaments in the world and we were lucky to be able to perform at it.

Screenshot 2018-08-06 16.38.48.png
Screenshot 2018-08-06 17.56.16.png

In total there were 150,00 people at Opening Ceremony. There were 1150 teams from 20 different countries and 20 states. This was the most diverse year yet. Some of the new countries to the tournament this year were Belgium, Trinidad, and Tobago.This was our fourth year providing the entertainment for the athletes and fans. Definitely the best year yet and if we do say ourselves!

Screenshot 2018-08-06 16.39.44.png

Our GenerationNOW lineup consisted of Anthony Kasper (Kasper) and Tyler Thoresen (DJ Crozzworkz) on the turntables. Our MC was Munya Tirivepi (Tonez). The fantastic breakdancers were Fanaka, Daniel & Lindsay. Eklipse Productions provided the LED Video wall and a big shout out to Flow Events for the amazing recap video.

Screenshot 2018-08-06 16.38.19.png
Screenshot 2018-08-06 16.39.26.png

We believe music is truly a uniting force and loved spreading the tunes to so many people from so many different backgrounds! The relationships we’ve made with the hosts, athletes, and fans have been so heartwarming. Check out the video below for a recap of all the fun we had.

2018 WNBA All-star Game

The 2018 WNBA All-Star Game takes place this Saturday in Minneapolis. This will be the first time that this event has ever been hosted in Minnesota. Watch out Target Center, these athletes are coming! This monumental event has changed it’s format and will now showcase 22 athletes chosen by fans, other WNBA players and coaches, as well as the media. Voting ended on July 12th and the teams feature the very best names in women's basketball.


The Minnesota Lynx have won three championships and five finals series over the last six seasons. Hometown heroes Maya Moore, Seimone Augustus, Rebekkah Brunson and Sylvia Fowles will represent the Lynx at the WNBA All-Star Game.


We are so amped to also announce that GenerationNOW’s very own DJ Mad Mardigan (Official DJ for the MN Lynx) and DJ Dudley D (Music Director) will be there to get and keep the audience going all game long.

Katie Andres & Jason Hudoba will also have a hand in the event and be in the arena as live hosts. 

Screenshot 2018-07-26 21.39.00.png
Screenshot 2018-07-26 21.39.25.png

For more information about what to expect check this out:

To get your tickets visit: 

Super Bowl 52 Recap!

Super Bowl 2018 was completely nuts! Minnesotans, as well as football fans from all over the nation, showed up and watched the greatest Super Bowl yet, making for one of the most incredible experiences in our state’s history.

  • 1,055,000 in attendance at the Super Bowl LIVE presented by Verizon during a 10 day festival
  • 51 national and local acts performed on the Verizon Live Stage
  • 6 GenerationNOW DJ’s and hosts
Eagles and Pats.jpg

We were completely floored when we got the opportunity to be part of this monumental event. We were so lucky to have had a part in many areas of it including: the orientation of the the Crew 52 volunteers, the 10 day Super Bowl Live concert series presented by Verizon, the Polar Plunge for Special Olympics Minnesota and we even performed inside U.S. Bank Stadium during the Super Bowl!

Munya (MC Tonez)

Munya (MC Tonez)

DJ Matty Matt

DJ Matty Matt

What is Minnesota in the winter without snow? We had so much fun whether it was snowing or not. Our GenNOW squad supplied tunes throughout the 10 days leading up to the actual SuperBowl and kept everyone who attended in high spirits and pumped up. Shout out to MC TONEZ, DJ Mad Mardigan, DJ Matty Matt, DJ Dudley D, Katie Andres and Jon Berry for putting on a show for all 10 days.  We had a blast playing country, classic rock, hip hop, reggae, pop and funk jams throughout the entirety of the weeks events! So much love goes out to our entire crew and of the artists and bands that performed as well.

DJ Dudley D

DJ Dudley D

Jon Berry & Katie Andres (Hosts)

Jon Berry & Katie Andres (Hosts)

DJ Mad Mardigan

DJ Mad Mardigan

Shout out to Hitchville, Idina Menzel, VocalEssence, Esera, Tuaolo, Trailer Trash, Cynthia Johnson with Flat Tyme, Lost Highway, Chris Hawkey Band, Beats and Rhymes, Lexii Alijai, iLLism, Dem Atlas, Brother Ali, PROF, Sara Renner and the Elements, Bailey Bryan, DJ Kimuel Hailey, The Steeler, Twin Cities Community Gospel Choir, The Sounds of Blackness with Big Jim Wright and Ann Nesby, Sheila E., Morris Day and the Time, The Revolution, Drum Down the Sun, Les Stroud, Jakubi, Socaholix, International Reggae All Stars, Ipso Facto, Stokley Williams, Dessa, Mint Condition, New Power Generation with Special Guests: Andre Cymone, Kip Blackshire, and Mackenzie Green, fDeluxe, New Power Soul, DJ Howard “HK” Kessler, Kris Wu, Bob Mould, Andre Cymone: 1969 Live Music Experience, Rae Sremmurd, ZuluZuluu, Cobi, The Jets, KING, Skylar Grey, The Suburbs, The Jayhawks, Soul Asylum, X Ambassadors, 13 Crowns and more!

Jimmy Jam, Tim Miller (V.P. Marketing & Events for GenNOW), Terry Lewis

Jimmy Jam, Tim Miller (V.P. Marketing & Events for GenNOW), Terry Lewis

It’s been a little over a month since the big game happened and we are still coming down from all the fun we had. The memories we made will last a lifetime and we are so honored to have been a large part of it this year. Thanks again to everyone who came out, watched, and participated in Super Bowl LII! An extra special thank you goes to the Super Bowl 52 Host Committee for this amazing opportunity you gave us!

To see more about our part in Super Bowl LII Check out our recap video on Facebook here

Copyright GenerationNOW Entertainment. All Rights Reserved. Web 5.0 by iMarketingWizards